North Cariboo Agriculture Awareness and Marketing Project

The North Cariboo Agriculture Awareness and Marketing project will provide a vehicle to aid regional agri- businesses. The project is divided into the following components:

Brand – the development of a logo and tagline specific to North Cariboo agriculture for identifying products. Working in partnership with Quesnel Community Economic Development Corporation a variety of marketing tools have been developed to raise awareness of the North Caritoo Farm Country – Grown for You brand. This marketing project includes the display of a mural at the Good For You Market located on Legion Drive, a membership drive, promotion of the brand at the Quesnel Farmers’ Market and various events and the creation of street banners to be displayed during the summer of 2014.
Highway Billboard Signage – Two-16’ x 12’ permanent signs situated adjacent to Highway 97. Text on the signs e.g. “Welcome to North Cariboo; pictures of farm products representative of the North Cariboo; North Cariboo “brand”; Website link; sponsorship logos.
North Cariboo Farm Products Map – highlighting the farms, products, services and experiences available in the North Cariboo. Includes a product index, producer contact information and point of sale.
Kiosk – in LeBourdais Park near the Quesnel Visitor Centre displaying the North Cariboo Farm Products Map, an Agriculture Display and sponsor logos.

Junior Farmer Program – Launched at the Quesnel Farmer’s Market on June 4th, 2011 to encourage young people to farm and produce local food.

  • Children learn to grow vegetables in containers over the summer recording results in their journal
  • Aids in creating healthy sustainable communities
  • Addresses food security issues – food production in urban areas
  • Incorporated into the Imagination Park program at the Quesnel & District Recreation Centre in 2012

Sustainability and Capacity Development – The objective is to build capacity within both the local agriculture sector and all levels of government, so that local agriculture is both supported and thrives. It Includes:

  •  Industry
  •  Grass roots initiatives & organizations
  •  Government
  •  Educational institutions

FARMED has been the lead proponent in organizing:

  • The Root Cellar Tour in May 2013
  • Agriculture Stakeholder Meetings in February  and October of 2011
  •  Conferences: Ag & Hort Leap 2011, 2012 and 2014
  •  Workshops: Social Media, Geocaching, Website, Seed Collection & Storage, etc.

Marketing Products – Other initiatives include:

  • FARMED website update – www.farmed.ca
  • Farmer Appreciation Week
  • Agritourism Circle Tour
  • North Cariboo Farm Tour Brochure

Project Funding Partners

  • Community Futures – North Cariboo
  • Rotary Club of Quesnel
  • Northern Development Initiative Trust
  • Cariboo Regional District
  • Continuing Education – Quesnel
  • Northern Health – HEAL
  • Quesnel Community Foundation
  • Quesnel Lions Club
  • Spectra Energy-Helping Hands in Action
  • Quesnel Farmer’s Market (HARVEST)
  • For more information on the North Cariboo Agriculture & Awareness Marketing Project click on this link Information Brochure NC Brand Program (2)Sponsored by the North Cariboo Agricultural Marketing Association